ATM Branding Program

The Surcharge-Free ATM Branding Program from Cardtronics can help you secure and increase deposits by providing your existing and prospective customers what they want – access to their cash through a robust, fee-free ATM network – while reducing your capital and operational outlays.

ATMs Increase Deposits and Loyalty

The simple fact is that people want as many convenient, fee-free physical access points for their cash as they can get. Providing them with that access is an important tool for securing new deposits and increasing the loyalty of your customers.

Here are the facts

  • 97% of consumers view convenient ATM access as critical to their choice of financial institution (Visa)
  • 53% of online banking customers identified ATM access as a key choice criteria in choosing a bank, more than double the next most important criteria (Compete.com)
  • More ATMs lead to lower customer attrition (Dove Consulting)
  • $700 is the average per month loss financial institutions endure for each off-premise ATM they deploy (Dove Consulting)

Reap the Benefits, Skip the Costs

Enjoy all the benefits of a robust ATM network without the costs. Cardtronics has taken the capital outlays, operational hassles, and exorbitant monthly expenses out of building your own ATM network by providing you with exclusive access to ours.
  • Best locations: Cardtronics has signed many of the nation's largest and most respected retailers to long-term contracts with locations only available through Cardtronics; have a branded ATM presence on the best retail sites in your markets.
  • Brand exposure: Over 2 billion people walk by a Cardtronics ATM every month – get your piece of the action! Wrap our ATM in your brand, spread your custom messages across our transaction screens, and enjoy tremendous exposure to passing traffic with backlit window signs and/or exterior signage in each retail location.
  • Surcharge-free: Your customers pay nothing to use the ATMs you brand.
  • No capital outlays: Cardtronics owns the equipment, you expend no capital.
  • No operating costs: We operate the ATMs to the highest standards of uptime and customer service, providing regular reports to prove it.
  • Successful: Our Surcharge-Free ATM Branding Program has been extremely successful with over 11,000 machines branded and half of the nation's ten largest banks participating.

A Program That Pays For Itself

Through Cardtronics' Surcharge-Free ATM Branding Program, you trade in large capital outlays, high operating costs, and tremendous operational hassles for a low, fixed monthly fee that is a small fraction of what you would otherwise spend, or simply lose, each month for the ATMs you might deploy. But what's even better is that the ATM Branding Program pays for itself! In most cases, if a branded ATM results in the creation of just one new customer account per year, the lifetime value of those new accounts will fully fund the program.